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The perfect ending   This month’s Digital Analytics and Optimization course really brought everything full circle for me. It feels appropriate that it’s happening at the end of my Digital Marketing master’s program. Earlier courses focused on building ideas, strategies, and plans. This one made me slow down and evaluate whether any of it works. Analytics forced me to connect intention to outcome and stop relying on assumptions. At this point in the program, that shift matters

Stephanie Murcia Oct. 29 2025 When I came into this course, I’ll be honest, I didn’t really know anything about public relations. I understood PR in the vague, surface-level way most people do: press releases, social posts, maybe a statement when something goes wrong. I didn’t realize how strategic, psychological, and structured PR actually is. This course showed me that PR is not just messaging—it’s how organizations build trust, protect their reputation, and communicate who

Empty animal shelter hallway with metal cages and natural light Picture this: You’ve got a rescue full of incredible animals—each with a...

As I near the end of my Master’s program, I find myself reflecting on the journey that brought me here. My initial goals, outlined in my...